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For Jeff and Dakota Thomas-Wilhelm, the idea of starting their own coffee shop was intriguing, but with several already in the area, they had to answer a crucial question: what would make theirs different?

Champaign, Ill. (WCIA) — From Good Judys’ Bagels:

At Good Judys’ Bagels, we channel the vibrant essence of Good Judy into every detail of the artisanal bagel haven. Just as a Good Judy embodies loyalty, warmth, and a sense of belonging, we aspire to create a community where our patrons are not just customers but cherished friends.

Good Judys’ Bagels, the popular vendor at area farmers markets, is planning to open a brick-and-mortar store at The Pines in Urbana. It will fulfill a longtime goal of co-owner Jeff Thomas-Wilhelm, who shoved aside any obstacles — including a lack of experience in the food service industry — to reach the brink of opening a storefront with husband and co-owner Dakota Thomas-Wilhelm.

New small bakery Good Judys' Bagels sells delicious bagels in a variety of flavors on Saturdays at Urbana's Market at the Square.

Good Judys' Bagels is new to the Champaign-Urbana food scene, but already the bagel business has quickly become a popular market stand.

Good Judys' Bagels, Champaign-Urbana's new hit bagel business, will open a storefront this fall.